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What Should Small Advertisers Look for in an Ad Network?

If you are a small advertiser on a budget, but you still want to take advantage of an ad network for your web banner advertising there are several things that you should keep in mind to get your money's worth. It is important that you thoroughly research ... Read >

Should You Use Your Logo in Banner Ads?

In print marketing, the answer to this question is a definite yes, but this is where online marketing is different. There are several scenarios where the use of a logo in a banner ad may be warranted, however, there are also many times when you won't want... Read >

Demographic Targeting for Advertising Banners

The last piece of the puzzle in target marketing for advertising banners is demographic targeting. In simple marketing terms, demographic targeting is defining your target audience based on their age, gender, occupation, household income, location, ethnic... Read >

Banner Ads for eBay Merchants

Merchants on the huge auction web site eBay are in luck because they can promote their products even more through the use of advertising banners with a program called AMP Keywords. Ad Market Place runs this program and while it used to be available exclus... Read >

10 Banner Ad Design Tips

When you want to run a successful web banner advertising campaign, you must create a good banner ad. The one true thing that will make your advertising banner stand out more than any of the other factors is your design. Here are 10 banner ad design tips f... Read >

Ad Networks for Small Advertisers

With hundreds of ad networks available and more popping up every day the task of selecting a network to work with can be a little overwhelming. By now you should have a clear understanding of what to look for when you are a small advertiser and you are lo... Read >